If you are serious about your business and if you are looking to flourish your business, then you ought to know the importance of customer support services. The need for customer support services is beyond the fiscal requirements. It gets deeper into the depth of conveying what the company is all about and what it is that the company does. The very existence of the company is understood better through customer support services.
Being a company owner, the way we treat our customers shows the attitude we have towards them which eventually signifies the company etiquettes. Customers being the key to success it is very important to have knowledge about the long term implications of your actions.
Through this article let us understand why customer support service is the key to business success.
Customer Acquisition is Expensive, but Customer Retention is Not
You would be awed to realize the fact that retaining a customer is totally inexpensive while attracting a new customer is 5 times more the cost of retention. Isn’t this fact enough to gauge the importance of customer service? Old retained happy customers bring the new ones, so why risk losing them?
Existing Customers Buy More than the New Customers
Selling your product or service to a new customer is time consuming and the success rate is not so good either. But at the same time, selling it to your existing customers is easy and the success rate is high as well. Having great customer support service ensures the customer’s loyalty of buying products or services from you.
Overall Problems are Reduced with Great Customer Service
There is a saying in the business field that the customer is god. There is a reason for this saying. You directly eliminate any kinds of issues that might be caused by your customers if you are treating them well. Anything related to sales, your service issues or chances of getting into legal matters will be straight away nullified. But if customer support is not rightly given then innumerable problems would arise eventually hampering the business big time.
Brand Strengthening and Awareness is the result of Excellent Customer Service
To ensure that your brand awareness is created in the market and amongst your prospective clients and customers, you must have armstrong customer service. High quality customer service will do wonders for your business. Word of mouth marketing will take its A game and positive reviews would start pouring in. Anyone who is looking out for your kind of services or products would confidently approach you due to the awareness of your brand.
Long Lasting Customers
Your customers will never abandon you at any cost if you retain the quality and ensure great customer service. It is always a pain to find new business owners or companies for the customers. So, if they are getting good customer service and services or products as per expectation, they would not turn to anyone else. These are the people who would stand by you till you exist.
Through this article we have seen that customer service not only enhances the business or grows the business, but it also elongates the life of the business. In today’s date, as per a general survey, only 4 out of every 100 businesses survive through the 10 year benchmark, the rest of them can’t. This shows the failure rate is 96% while the success rate is only 4%. You could be in the 4% segment by prioritizing the customer needs and focussing on solving their issues by taking the extra leap. This is a task of precision and time consuming. But you can achieve longevity in business by outsourcing customer service to service providers like Process-Smart. Customers are your core and focussing on them will surely earn you more. Outsourcing the key for reliable, long lasting customer service.